Travel and Tourism : Revitalizing Industry by Using ICT and Digital Technologies

The disruption in global tourism is finally over, putting an end to the continuing decline suffered since 2020, as lost revenues had amounted to $4.9 trillion. Now that suspension of travels by land, sea and air have been lifted, the pent-up desires to explore far off places have been rekindled. As observed by tourism and hospitality experts, changes in the way people live and work also brought on changes with the way people travel.

In order to quickly recoup losses sustained during the pandemic, businesses will have to adopt ICT and digital technologies. The number of applications used for information and communication technologies (ICT) are growing, and so are the volumes of data that businesses can analyze to achieve rapid progress.

The Need to Adapt to the Way People Live and Work

Connectivity between humans, their devices and machines and even between machines, have greatly improved. The improvement has been allowing people from diverse locations to meet virtually for whatever purpose they have in mind. Adventurers are now adept in using Google Maps and GPS when exploring new destinations.

During the pandemic, people had to make do with travel and leisure offered by the virtual markets. Today, the traditional travelers are hungry for real experiences. Moreso now that most employees are no longer tied to their desks in a weeklong job from 9 to 5. As a matter of fact, the travel and tourism industry is now catering to a new category of business trips called “bleisure.”

When rediscovering the value of travelling in another state or country, it’s now common for travellers to extend their business trip and to include family members in their travel plans.

Post-pandemic sojourners now include “sustainability-conscious” individuals who deliberately choose only eco-conscious providers of food, goods, accommodations and travel services. Sustainability and eco-friendly methods are challenges faced by different sectors of the tourism and travel industry. After all, the industry is the first to be hit and cannot avoid the adverse effects of climate changes.

Digital Signages Digital Tools in Communicating with Target Travel Audience

Digitalization has been playing a vital role
in the revitalization of all industries. Advertisers have been harnessing multimedia in promoting businesses like travel and tourism as they publish photos on social media sites and tourism websites like Tripadviser.

Creating graphic designs and photos for product advertisements, is no longer a tall order for tourism promoters. Advancements in digital technologies have provided tools that allow marketers and service providers to quickly react to changes and travel notifications.

One such tool that has demonstrated versatility and flexibility is the digital signage. While digital signages are instant attractions because of their eye-catching content, they are also ideal for important messaging.

It’s a sustainable approach in advertising travel destinations and vacation deals. Changes to update signage content can be carried out with a mere tap on a button, which immediately gets pushed to a broad audience.

DigitalFrameO, which you can find at this webpage: gives advice for travel advertisers to bear in mind that creating content for the real world is not as simple. The target audiences of the travel and tourism industry do not need convincing when it comes to planning for adventures. Yet with wide range of choices available, choosing can be downright perplexing. Digital signage creators therefore must come up with well-researched messages that evoke interests in visiting people and places they’ve never seen before.