Survey Says The Internet Plays A Central Role In 90 Percent Of Trips

The tourism industry is well represented on the internet. Whoever is found with his offer wins the race. One indicator: Google AdWords finds a huge number of search terms used by travelers to book their next vacation. Many providers crowd on the first page of the natural search results. Search engine optimization for the tourism industry is considered to be the supreme SEO discipline. Content marketing, as offered by digital marketing agencies like SEO in Sussex, is the key – especially in the tourism sector, more and more customers are using the Internet to obtain information and for booking.

More and more people are using the internet for vacation

According to a current survey by the market research institute GFK, the Internet plays a central role in more than 90 percent of the trips booked. Because the times in which customers booked their holidays through catalogs or relied solely on the advice of specialist tourists are over. The Internet plays a much more important role as a medium of information and comparison. This does not necessarily mean that customers also book the trips via the Internet. Because many – especially the older generation – like to rely on the personal service on site when booking. Nevertheless, all the necessary information is already accessed in advance via the Internet.

Targeted search engine optimization is extremely important

However, if you want to win over customers with your offer, you have to be shown high in the search results in the search engines. Achieving this position is particularly difficult in a highly competitive industry like tourism. Even downright impossible as a layperson. Even an SEO agency has to pull out all the stops and use a lot of optimization options in order to achieve the desired results. After all, the competition is very fierce and extremely agile in this industry. Deciding on search engine optimization as early as possible and as comprehensively as possible and thus improving your own sales figures in the long term can thus decide on success or decline. The more people see the website and can be convinced of the services offered in the field of tourism